The Weeknd keeps winning!
On September 23rd, the Canadian superstar will be honoured with the Quincy Jones Humanitarian Award at the first Music in Action Awards, hosted by the Black Music Action Coalition.
The event, set to take place in Hollywood, will recognize those in the industry who have made contributions to social justice and equity this past year. The Weeknd donated millions of dollars to the Black Lives Matter Global Network, the Colin Kaepernick Know Your Rights Legal Defense Camp and MusiCares. The singer also helped out in his parents’ native country Ethiopia, where he gave out $1 million to help hunger relief efforts.
The Weeknd is no stranger when it comes to addressing issues. Last year, he spoke out regarding the Black Lives Matter movement and urged record labels and streaming services to donate to causes and initiatives that support the Black community. “To my fellow respected industry partners and execs- no one profits off of black music more than the labels and streaming services,” he wrote on social media. “I gave [back] yesterday and I urge you to go big and public with yours this week. It would mean the world to me and the community if you can join us on this.”
Nicely done Abel!