Toronto producer Boi-1da is teaming up with BACARDÍ rum to bring us the latest evolution of Music Liberates Music, an ongoing program from the rum brand which helps aspiring artists share their work with the world. Shining a light on the shocking statistic that only 2% of female producers are in the music industry, BACARDÍ and Boi-1da have hand-selected three international female powerhouses – Bambii, Denise De’ion, and PERFXN – whose Caribbean-inspired sounds and production styles, can help mold the future of the industry.
This year, a new model of music fandom and artistic investment is introduced, where fans and up-and-coming producers can share in the success of the music they love. The tracks will be minted into an NFT and auctioned off as a Mixtape through the NFT music marketplace, STURDY.EXCHANGE, until Sunday, October 17th.
With an eye for untapped talent and potential, Boi-1da helped the world’s most awarded rum brand select the following producers:
Bambii (Kirsten Azan) from Canada, is one of the country’s most compelling Caribbean-inspired DJs and emerging producers.
Toronto’s Denise Thomas – professionally known as Denise De’ion – has been singing and writing her own music for more than two decades. Her dynamic sound is a blend of R&B, hip hop, and Caribbean influences, which is a reflection of her vibrant personality and artistic vision.
Aviane Vargas, also known as PERFXN, is a Los Angeles-based rising producer and fashion designer. Originally from New York City and the Dominican Republic, she has a love for all things tropical and getting people to do what moves them.
For the first time ever, the proceeds will directly benefit the producers and their “fanvestors” who invest in their work. Each NFT includes a percentage of the streaming royalties, as part of the official Music Liberates Music “Fanvestor Kit,” which means the more the song gets streamed, the more the artist and their fans will both make. This first-to-market model is particularly important for talent at the beginning of their career, while also helping them create a deeper connection with fans.